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Anna Rab Brand Identity

Anna Rab is a software developer who specializes in building beautiful, functional, and scalable websites. She started her own business as a freelancer but didn't have a brand that reflects her vision and ambitions. 


For this project, I developed a brand identity for Anna that is bold, energetic, and a little bit retro. Combining a vibrant colour palette with a nineties tech-inspired logo, Anna's new branding reflects her friendly, creative, and rebellious personality.

Phase 1: Market + Visual Research

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Phase 1_ Market ResearchB.png


Phase 1_ Mood Board A.png
Phase 1_ Mood Board B.png

After determining the desired look, the next step was to flow the rest of the report with one more round of revisions from the Equality Fund team. Because the report was going to be translated into French and Spanish as well, and these languages tend to have a much higher character count than English, I made sure that each page had enough space to accommodate additional text. 

Read the full report here.

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