Tickit Health Branding Process
Tickit Health is a privately-held company founded to enhance the communication between patients and their providers that rapidly evolved to support other populations. The organization’s award-winning flagship solution, known as Tickit captures data directly from–and communicates with–hard to reach populations. Unlike traditional survey and assessment methods, Tickit is based on the science and psychology of Digital Empathy which is proven to improve organizational efficiency, enabling better decision making through increased response rates and quality of data.
I developed a new brand identity with a detailed brand guideline for Tickit Health that reflects the organization's Digitally Empathetic design, as well as the company's successes and partnerships within the industry. The brand guideline details the organization's vision and mission, tells the story of the logo, and outlines graphic design and digital design standards including types of imagery and icons to use, colours, and typography.
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