This is a proactive rebranding project I am working on for Courtyard LA- a successful women-run clothing company based in downtown Los Angeles. Courtyard has a strong social media presence with over 100k followers, and sells both vintage clothing and their own in-house designs. Using Adobe Creative Suite, Sketch, and Principle, I have created wireframes, prototypes, and interactive mockups which give the Courtyard's website an updated look and feel.
Using Sketch and Principle, I have created interactive mockups of the Courtyard site to get a better sense of user flow. My goal was to keep the layout clean and simple, and to explore different micro-interactions to create a surprise for the user. I chose to use a silky texture for the background because it gives the website a vintage feel, and because silk is one of the fabrics that Courtyard works with most.